Thomson Reuters Sales Tool
Thomson Reuters Sales Tool
Thomson Reuters Sales Tool
Thomson Reuters Sales Tool
Thomson Reuters Sales Tool
Thomson Reuters Sales Tool

Thomson Reuters Sales Tool

January 2010

Client: Thomson Reuters (working with creative agency Insinctif)

Skills: Flash Build

See the sales tool

Note: This is an internal sales tool so all content has been replaced with dummy data. Also this version is incomplete as the whole product can't be shown.


The main purpose of the app was to organise the data in a useful and exciting way for the user.


The information is organised in sets, with copy and images coming in externally from XML. This allows the client to add/remove images very easily.


By clicking on a set the content expands out for further exploring. The way the data is shown can then be arranged to form either a structure view or a more fluid view - depending on your preferences.


We worked as part of a team, and our job was to create the programatic and dynamic animations that occur when navigating around the tool. Our code was then integrated with an MVC framework which was also built for maximum flexibility.


A lot of the animations were created in such a way to produce randomised results - making the tool fresh and new each time it is viewed.

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